https://dannygottleib.com Danny Gottleib Wed, 06 Sep 2023 17:31:29 +0000 https://dannygottleib.com en https://dannygottleib.com/AmEx-Tina-Fey Mon, 03 Jan 2022 17:16:03 +0000 Danny Gottleib https://dannygottleib.com/AmEx-Tina-Fey AmEx+ Tina FeyAmex wanted to launch their Pay It/Plan It app functionality, but how do you make a credit card app update exciting? You bring back Tina Fey, obviously. Writing jokes for Tina and directing Ethan Hawke on VO? My parents finally had a son they could brag about. Role: Creative Director/Writer Partner: Sebastian Andreassen Social Videos https://dannygottleib.com/Audible-NSFW Wed, 05 Jan 2022 14:49:30 +0000 Danny Gottleib https://dannygottleib.com/Audible-NSFW Audible for Business How do you make Audible’s new B2B offering sexy? You show how even the most guilty-pleasure Audible audiobooks can offer your company’s employees some brilliant business insights. This was easily the most fun I’ve had on a B2B pitch, and it won the Audible business. Role: Creative Director/WriterPartner: Sebastian Andreassen <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/219cb92a322bc607b1d6999c07e485de4bbf496fb055df68feafed7cf9d1e108/NSFW-2.png" data-mid="129096442" border="0" src="https://freight.cargo.site/w/1000/i/219cb92a322bc607b1d6999c07e485de4bbf496fb055df68feafed7cf9d1e108/NSFW-2.png" /> <img width="1656" height="2560" width_o="1656" height_o="2560" data-src="https://freight.cargo.site/t/original/i/070aa5f44c0030df0e8983802c178d77f6afff04adb4e256b3ef1c811fb61588/NSFW_V3_rnd_final-scaled.jpg" data-mid="129096553" border="0" src="https://freight.cargo.site/w/1000/i/070aa5f44c0030df0e8983802c178d77f6afff04adb4e256b3ef1c811fb61588/NSFW_V3_rnd_final-scaled.jpg" /> <img width="1656" height="2560" width_o="1656" height_o="2560" data-src="https://freight.cargo.site/t/original/i/a49652e189d33dbd452db4df18a5dac2d7bb38759851d4ea8b449e21cd3a59f4/NSFW_V3_rnd_final2-scaled.jpg" data-mid="129096557" border="0" src="https://freight.cargo.site/w/1000/i/a49652e189d33dbd452db4df18a5dac2d7bb38759851d4ea8b449e21cd3a59f4/NSFW_V3_rnd_final2-scaled.jpg" /> <img width="1656" height="2560" width_o="1656" height_o="2560" data-src="https://freight.cargo.site/t/original/i/3bd2f2e15f2ca926df2ef4735a21581db6f1e485973c60c31ff308ba4c60bee0/NSFW_V3_rnd_final3-scaled.jpg" data-mid="129096559" border="0" src="https://freight.cargo.site/w/1000/i/3bd2f2e15f2ca926df2ef4735a21581db6f1e485973c60c31ff308ba4c60bee0/NSFW_V3_rnd_final3-scaled.jpg" /> <img width="594" height="994" width_o="594" height_o="994" data-src="https://freight.cargo.site/t/original/i/acd1f09c13f016c4ae7bbf7aea1ed25dc0759732cd46ddec1b15f634fde559d6/Screen-Shot-2022-01-05-at-9.59.11-AM.png" data-mid="129096854" border="0" src="https://freight.cargo.site/w/594/i/acd1f09c13f016c4ae7bbf7aea1ed25dc0759732cd46ddec1b15f634fde559d6/Screen-Shot-2022-01-05-at-9.59.11-AM.png" /> <img width="598" height="992" width_o="598" height_o="992" data-src="https://freight.cargo.site/t/original/i/e702c07372e1c2ab9c0b034e8070281108a0c8957c1e9e088337bb400a69d2a4/Screen-Shot-2022-01-05-at-9.59.30-AM.png" data-mid="129096866" border="0" src="https://freight.cargo.site/w/598/i/e702c07372e1c2ab9c0b034e8070281108a0c8957c1e9e088337bb400a69d2a4/Screen-Shot-2022-01-05-at-9.59.30-AM.png" /> <img width="602" height="996" width_o="602" height_o="996" data-src="https://freight.cargo.site/t/original/i/19a91aa4a5e535c595f1f6598bc0dc252e4593bc79932b4a0c7009a1dceb2cfc/Screen-Shot-2022-01-05-at-9.59.43-AM.png" data-mid="129096910" border="0" src="https://freight.cargo.site/w/602/i/19a91aa4a5e535c595f1f6598bc0dc252e4593bc79932b4a0c7009a1dceb2cfc/Screen-Shot-2022-01-05-at-9.59.43-AM.png" /> NSFW DMs On LinkedIn, iconic fictional characters would send messages to business leaders telling them how their stories (now available on Audible for Business) could help their teams succeed at work. <img width="494" height="1010" width_o="494" height_o="1010" data-src="https://freight.cargo.site/t/original/i/df6df8e22dbcd38199e0a2c934ecb7514ad8795b9363c3480a5a74c5a0831edb/Screen-Shot-2022-01-05-at-10.03.30-AM.png" data-mid="129097355" border="0" src="https://freight.cargo.site/w/494/i/df6df8e22dbcd38199e0a2c934ecb7514ad8795b9363c3480a5a74c5a0831edb/Screen-Shot-2022-01-05-at-10.03.30-AM.png" /> <img width="498" height="1008" width_o="498" height_o="1008" data-src="https://freight.cargo.site/t/original/i/385005c2945c077ab784051f8b5b4b31aa1fd2714d8a4145883aaa8bc919a2f8/Screen-Shot-2022-01-05-at-10.03.35-AM.png" data-mid="129097356" border="0" src="https://freight.cargo.site/w/498/i/385005c2945c077ab784051f8b5b4b31aa1fd2714d8a4145883aaa8bc919a2f8/Screen-Shot-2022-01-05-at-10.03.35-AM.png" /> Tap That Ad On IG Stories, sexy pixelated images would, upon being tapped, reveal the cover of an audiobook with surprising business insights. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/04d627e7232f96401bba16037a36301887d287a8bb3fc9020648366f8f89e433/AUDIBLE_STORIES_SKArtboard-1.jpg" data-mid="129097492" border="0" src="https://freight.cargo.site/w/1000/i/04d627e7232f96401bba16037a36301887d287a8bb3fc9020648366f8f89e433/AUDIBLE_STORIES_SKArtboard-1.jpg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/3f6368d9cde900b5f3a9775b9f7082705e985863e02f3e0cbd74b625d4a775bc/Scene-1-scaled.jpg" data-mid="129097572" border="0" src="https://freight.cargo.site/w/1000/i/3f6368d9cde900b5f3a9775b9f7082705e985863e02f3e0cbd74b625d4a775bc/Scene-1-scaled.jpg" /> https://dannygottleib.com/Invisalign Wed, 06 Sep 2023 17:31:29 +0000 Danny Gottleib https://dannygottleib.com/Invisalign InvisalignInvisalign wanted to launch a teen-focused campaign that showed how they were better than braces. So we launched our campaign with a series of fake movie trailers that showed how, with braces, teens’ lives can become high drama. Role: Creative Director/Writer https://dannygottleib.com/Triscuit Mon, 03 Jan 2022 18:30:21 +0000 Danny Gottleib https://dannygottleib.com/Triscuit TriscuitEveryone knows Triscuit, but most people who love Triscuit are grandparents. So we launched a total brand refresh that modernized, dramatized, and younger-ized the company’s image, which increased sales by 30% in the first 3 months. Role: Creative Director/Writer Partner: Sebastian Andreassen <img width="2560" height="1810" width_o="2560" height_o="1810" data-src="https://freight.cargo.site/t/original/i/284e8ef0e56c97757f8dddf692e5880a7aa15f03f6160942e7230275aca5b98c/Mockup_232-scaled.jpg" data-mid="128985593" border="0" src="https://freight.cargo.site/w/1000/i/284e8ef0e56c97757f8dddf692e5880a7aa15f03f6160942e7230275aca5b98c/Mockup_232-scaled.jpg" /> The Missing Ingredients Project Triscuit also wanted to do some good in the world, but rather than sending a one-time donation to a famous organization and writing 25 press releases about it, I helped come up with and launch The Missing Ingredients Project, a 3-year partnership with the activists, food banks, and local organizations that are actually doing the work to get better food into more neighborhoods.<img width="2550" height="1566" width_o="2550" height_o="1566" data-src="https://freight.cargo.site/t/original/i/e12ea77bd11dd2263b0d2036ab0cfdd401968e01ab8ca097fa418f592b6cc2b5/Screen-Shot-2022-01-04-at-3.50.11-PM.png" data-mid="129020404" border="0" src="https://freight.cargo.site/w/1000/i/e12ea77bd11dd2263b0d2036ab0cfdd401968e01ab8ca097fa418f592b6cc2b5/Screen-Shot-2022-01-04-at-3.50.11-PM.png" /> https://dannygottleib.com/ShopSmallBigHug Tue, 04 Jan 2022 20:59:14 +0000 Danny Gottleib https://dannygottleib.com/ShopSmallBigHug #ShopSmallBigHug For the 10 year anniversary of Shop Small, AmEx wanted to do something big and buzzy that celebrated the occasion while also getting people’s feet in the doors of small businesses across America. So we created the #ShopSmallBigHug, an incredibly stupid social challenge in which people showed love by hugging their favorite small businesses — literally. Across social media, people hugged windows, hugged walls, hugged merch, and hugged (consenting) employees, all while driving a record increase in foot traffic on Small Business Saturday. Role: Creative DirectorPartner: Sebastian Andreassen Step 1: Intro post Step 2: Influencers get it rolling (most are unfortunately too cool to hug an actual store) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc4241b72a64140e5c585228b15fb7c1e636829cef89b69639cfd3a8e956ef50/template.png" data-mid="129027118" border="0" src="https://freight.cargo.site/w/1000/i/cc4241b72a64140e5c585228b15fb7c1e636829cef89b69639cfd3a8e956ef50/template.png" /> Step 3: The internet runs with it!<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38e435b928ec49da96cd88215c7fc8d070117fcfd6b56ae89945e63231730ce5/posts.png" data-mid="129027222" border="0" src="https://freight.cargo.site/w/1000/i/38e435b928ec49da96cd88215c7fc8d070117fcfd6b56ae89945e63231730ce5/posts.png" /> https://dannygottleib.com/Auld-Lang-Shatner Wed, 05 Jan 2022 15:57:25 +0000 Danny Gottleib https://dannygottleib.com/Auld-Lang-Shatner Auld Lang ShatnerAt the end of December, Planet Fitness told us they randomly had William Shatner available for a shoot the following week and wanted to use him to boost their TikTok following. After a whirlwind 7 days of concepting, pitching Shatner, music mixing, shooting, editing, and animating, Auld Lang Shatner dropped just in time for the ball drop, and got Planet Fitness 25 million views within 24 hours, nearly doubling their TikTok follower count. Role: Creative DirectorPartners: Sebastian Andreassen, Alanna Watson https://dannygottleib.com/Wheat-Thins Tue, 04 Jan 2022 16:29:50 +0000 Danny Gottleib https://dannygottleib.com/Wheat-Thins Wheat Thins Wheat Thins is your favorite salty-sweet snack, so we partnered with salty-sweet comedy couple Paul Scheer and June Diane Raphael. This was also my first-ever pandemic shoot! A bleak career milestone, but a career milestone nonetheless. Role: Creative Director/CopywriterPartner: Sebastian Andreassen <img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cdbc0ebc0b34bbfeb8c0cfc80179366e60f24967031a95692724c71430684104/25305F90-7628-48CC-B777-52CE96A5B214.JPG" data-mid="128992450" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/cdbc0ebc0b34bbfeb8c0cfc80179366e60f24967031a95692724c71430684104/25305F90-7628-48CC-B777-52CE96A5B214.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d26234e4a6cf290dc47344da944e46e9dfeceaf3f35387d265ee079ebc418c94/wheatthins.png" data-mid="128993850" border="0" src="https://freight.cargo.site/w/1000/i/d26234e4a6cf290dc47344da944e46e9dfeceaf3f35387d265ee079ebc418c94/wheatthins.png" /> https://dannygottleib.com/Virgin-Atlantic-Richard-Branson Wed, 05 Jan 2022 15:29:22 +0000 Danny Gottleib https://dannygottleib.com/Virgin-Atlantic-Richard-Branson Virgin Atlantic + Richard Branson I wrote this as a simple radio spot originally, but the clients loved it so much that they turned it into a video spot. And for the VO we managed to book an up-and-comer known as Sir Richard Branson. Role: Sr. CopywriterArt: Casey Isaacson https://dannygottleib.com/Macy-s-Santa-Project Thu, 06 Jan 2022 16:03:10 +0000 Danny Gottleib https://dannygottleib.com/Macy-s-Santa-Project Macy’s Santa Project For Macy’s, we discovered an upsetting trend: the average age at which kids start Googling is the exact average age kids stop believing in Santa. And if you Google “is Santa real” you’ll see why. So we set out to change that. We asked people all across the internet — famous and not — to share videos and photos across social media, affirming their belief in Santa, so the next time kids Google Santa, they find something magical. This was a massive campaign that reached millions of people across social media, and even managed to (slightly) melt my cold, cynical heart. Role: Sr. CopywriterArt: Casey Isaacson Launch Video Press <img width="1600" height="608" width_o="1600" height_o="608" data-src="https://freight.cargo.site/t/original/i/2d58689ed711897e77e7dc567d4c641493aa65304c5dfb2615c6824975488b9a/Screen-Shot-2022-01-06-at-11.11.41-AM.png" data-mid="129239554" border="0" src="https://freight.cargo.site/w/1000/i/2d58689ed711897e77e7dc567d4c641493aa65304c5dfb2615c6824975488b9a/Screen-Shot-2022-01-06-at-11.11.41-AM.png" /> <img width="658" height="1130" width_o="658" height_o="1130" data-src="https://freight.cargo.site/t/original/i/5e259560174c3d6441df9052d3a96adcc5a7ec30a3d7de93105f4828ce2d3cda/Screen-Shot-2022-01-06-at-11.11.49-AM.png" data-mid="129239584" border="0" src="https://freight.cargo.site/w/658/i/5e259560174c3d6441df9052d3a96adcc5a7ec30a3d7de93105f4828ce2d3cda/Screen-Shot-2022-01-06-at-11.11.49-AM.png" /> <img width="1122" height="718" width_o="1122" height_o="718" data-src="https://freight.cargo.site/t/original/i/cb1c951cb9251ee571fd73d80cf8fc0ec70628f3940fe092fd6f9e02cdb8f88e/Screen-Shot-2022-01-06-at-11.12.13-AM.png" data-mid="129239631" border="0" src="https://freight.cargo.site/w/1000/i/cb1c951cb9251ee571fd73d80cf8fc0ec70628f3940fe092fd6f9e02cdb8f88e/Screen-Shot-2022-01-06-at-11.12.13-AM.png" /> <img width="768" height="1098" width_o="768" height_o="1098" data-src="https://freight.cargo.site/t/original/i/75d7cd57c5a4f68c1ee33549feaa3cac63934e52308a980be91b0d86ea279bc5/Screen-Shot-2022-01-06-at-11.12.09-AM.png" data-mid="129239628" border="0" src="https://freight.cargo.site/w/768/i/75d7cd57c5a4f68c1ee33549feaa3cac63934e52308a980be91b0d86ea279bc5/Screen-Shot-2022-01-06-at-11.12.09-AM.png" /> <img width="1158" height="572" width_o="1158" height_o="572" data-src="https://freight.cargo.site/t/original/i/932a95b85516f456de81003b3963136a800265c52d7458cb0f0113a1e5d58ce3/Screen-Shot-2022-01-06-at-11.12.02-AM.png" data-mid="129239626" border="0" src="https://freight.cargo.site/w/1000/i/932a95b85516f456de81003b3963136a800265c52d7458cb0f0113a1e5d58ce3/Screen-Shot-2022-01-06-at-11.12.02-AM.png" /> <img width="1062" height="804" width_o="1062" height_o="804" data-src="https://freight.cargo.site/t/original/i/4469c18ba0332d77a6d28600754f2dc08432f86a2b668c267b6c8f2f4afd5660/Screen-Shot-2022-01-06-at-11.11.55-AM.png" data-mid="129239620" border="0" src="https://freight.cargo.site/w/1000/i/4469c18ba0332d77a6d28600754f2dc08432f86a2b668c267b6c8f2f4afd5660/Screen-Shot-2022-01-06-at-11.11.55-AM.png" /> Social https://dannygottleib.com/Play-1 Tue, 11 Jan 2022 16:30:11 +0000 Danny Gottleib https://dannygottleib.com/Play-1